A gift for my beloved one

Soumik Mandal
5 min readJul 17, 2021

Mapping an exciting experience as a customer

two happy people taking selfie
two happy people

Some believe in fate while some think it to be simple superstition. I personally am a believer and this week made me believe it more. My beloved one had her birthday coming and while I was figuring out what to surprise her with, I got assigned with this Service mapping project. It was coincidental for sure but fate is what brought it together.

A journey map captures iconic experiences that customers have, from their point of view: the front stage of the service experience. In creating a journey map, you use customer narratives and customer data to plot their experience over time, mapping what they are doing, thinking, and feeling, and what they are interacting with along the way.

I want to share a journey map of service that I planned to surprise my Beloved One with, on her 25th birthday.

a customer journey map

Step1 : Selecting picture for print.

Touchpoints: sketchbook, utensil box, desk, mobile, camera application, switch board, computer, USB cord, Adobe Illustrator.

drawing composition on Buddha

While I was composing I was thinking about “25 being a turning point where a person needs to be enlightened about the life where work and family both deserve equal priorities. That is why I chose Buddha.

editing jpg file in adobe illustrator

Adobe Illustrator made my work easy as it provides auto tracing feature. I simply auto traced the clicked picture and subtracted some elements.

finalizing composition on Adobe Illustrator

I experimented with some colors, foreground, and background for making my composition, expressing the essence of enlightenment.

EMOTIONS:😒

Step2 : Placing order for product.

Touchpoints: Gmail, mobile, whatsapp, phone call.

screenshot of sent mail

Placing the order was too easy. I just had to mail him all the details .

screenshot of whatsapp chat

As I had to get the work done in 24 hours, and no black tees were available, I confirmed to get it done in a white T-shirt.

EMOTIONS:😊

Step3 : Receiving and paying for the product.

Touchpoints: Cycle key, cycle, Gate of shopkeeper’s house, door bell, shopkeeper, printed T-shirt, carry bag, cash.

front place of a house for parking

Since the shopkeeper has the printing machine in his house itself, I went cycling to his house.

a person working on a desktop

The first step shopkeeper took for the printing process was to print my composition on an A4 sheet.

printed T-shirt on a vinyl printing machine

I observed the whole printing process in front of my eyes.

custom printed T-shirt with Buddha

The product turned out to be pretty good. I was surely satisfied with it.

taking delivery of the T-shirt

I received the product from the shopkeeper.

paying the shopkeeper

I paid the shopkeeper via cash.

EMOTIONS:😊

Step4 : Gift wrapping the product.

Touchpoints: art paper, scissor, pencil, glue, posca pen, T-shirt.

drawing on a black art paper with posca pen

Since I didn’t have any gift wrapper with me, I made a DIY gift wrapper by using black art paper and made an envelope. To add details I designed it with posca pens.

EMOTIONS: 😒

Step 5 : Delivering the product to my beloved one.

TOUCHPOINTS: scooty key, garage key, front door, garage door, scooty, beloved one, gift package.

fetching scooty and garage key

I grabbed my scooty and garage keys.

initiation of unlocking the garage door

I opened the garage for the scooty.

kick starting the scooty

I started the Scooty and headed to present the gift to my beloved one.

surprising my beloved one with a custom gift

I was pretty tensed about how she was going to react.

surprised face of my beloved one

It turned out to be great and she sure was surprised.

she is very happy with the gift

She was reviewing about my gift and told me that she really liked it.

two happy people taking selfie

And Voila! The smile that I wanted to see on her face was very important as that is the ultimate thing that I wanted to gift her with, and also that smile helped me to successfully complete my project within a very limited time.

EMOTIONS:😊💕

Comments and Reviews :

The whole process of gifting your beloved one is very intimidating as the person holds a very special place in your heart for which you wish to present something that elevates the mood of the environment.
My experience with the Gift Store is very lucid as the shopkeeper has a humble and friendly nature.
Some hurdles were there in the whole process but I overcame the obstacles and ultimately the process became more exciting and exuberant.
In the end, all three Persons who were connected with the process were contently satisfied.

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Soumik Mandal

UX/UI Design student at DESIGNSHIFT /-/ petrolhead and wanderlust by nature.